We like to think that there is a clear distinction between true and false. The reality is far murkier. Truth can be spun in the names used, the context applied, the omissions committed, the framing deployed and many other ways. “Truth” can look vey different to different people. Macdonald explains how these so-called “competing truths” are used both constructively and misleadingly by businesses, media, politicians, advertisers, and even regular people having regular conversations.
Hector Macdonald is an expert in business storytelling. As a strategic communications consultant, he has advised the leaders of some of the world’s top corporations in industries as diverse as financial services, telecoms, technology, and healthcare. He is also the bestselling author of four novels.
To learn more about Hector Macdonald, go to www.HectorMacdonald.com
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