2017, 09/07 – Insight: Why We’re Not As Self-Aware As We Might Think

Tasha Eurich

Photo Credit: Elena Siebert

In her new book, Insight, Dr. Tasha Eurich explains why we are so much less self-aware than we think—and what to do about it. The problem, she says, stems from the fact that we are defining self-awareness all wrong. Most people assume that self-awareness means understanding our inner selves. But contrary to popular belief, knowing ourselves isn’t just about being in touch with who we are on the inside. To be self-aware, we also need a true understanding of how we come across to others.

Dr. Tasha Eurich is an organizational psychologist, researcher, and New York Times bestselling author (Bankable Leadership). With a PhD in organizational psychology, she is also the founder of The Eurich Group, where she’s helped thousands of leaders and teams improve their effectiveness through greater self-awareness. Dr. Eurich has contributed to Entrepreneur, CNBC.com, and The Huffington Post, and has been featured in outlets such as Forbes, The New York Times, Fast Company, and Inc. She’s been named one of Denver Business Journal’s ”40 Under 40” as well as a “Top 100 Thought Leader” by Trust Across America, and in 2015 she was named a “Leader to Watch” by the American Management Association. Her TEDx talk has been viewed more than a million times.


To learn more about Dr. Tasha Eurich and her work, visit www.tashaeurich.com

To get your copy of Insight, please click here.


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