Eldon Taylor - Author, Radio Host, Mind Power Expert and Philosopher
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Using the Truth to Lie

In this spotlight I wish to remind you about the prevalence of the various methods in use today to win your heart and mind, or in plain language, to manipulate your thinking and beliefs. Hector Macdonald in his book, Truth, informs us of the many ways that “truth” can be used to lie. I found his Colgate story most informative. Colgate sent questionnaires to dentists asking them to identify the toothpastes they recommended. When the questionnaires were returned, Colgate announced that 80% of dentists recommended Colgate. This in turn persuaded other dentists to begin to recommend Colgate as well. Why? ...

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In this week’s spotlight I would like to once again remind you of the importance of both recognizing and accepting the inherent nature of our human fallibility when it comes to interpreting so-called facts and forming our opinions and beliefs. I have written books that cover the many ways in which we find ourselves manipulated by biases, contexts, framing, influence, defense mechanisms, compliance principles, and so forth. Indeed, my NY Times Bestseller, Choices and Illusions, illustrates this influence from our chicken yard teachings to the sophisticated deployment of technology designed to influence and shape our beliefs—all for the purpose of ...

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American Dream

In this week’s spotlight I would like to discuss the American Dream. Webster defines the American Dream this way, “The ideal that every US citizen should have an equal opportunity to achieve success and prosperity through hard work, determination, and initiative.” Owning Your Own Business This ambitious statement is often trivialized with idioms of baseball and apple pie. That said, if we take a moment to think about the true meaning, “that every US citizen should have an equal opportunity to achieve success and prosperity through hard work, determination, and initiative,” then we can quickly understand why so many Americans ...

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Humility and Civility

In this week’s spotlight I would once again like to visit the idea of civility in our society. My lifetime has never seen a divide in America as deep as it is today. People no longer seem to listen to one another. Instead they meet opposing views as though they were threatened with a violent confrontation. I sometimes think of this inability to hear another out as a form of social narcissism, in that everyone has their own opinions, beliefs, and so-called “truths,” and they’re exclusive to all else. Indeed, folks can be so invested in their private perspective as ...

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Words and Biases

In this week’s spotlight I wish to discuss the nature of bias, particularly those biases that most fail to recognize as a bias at all. Last week I read and shared a new study that showed that men have a working advantage over women in turns of promotional identity, in part simply because of how and when we use surnames. For example, “When talking about famous people, do you say “Darwin” but “Marie Curie?” Dickens but Emily Dickinson? Shakespeare but Jane Austen? What’s in a name—or part of a name—matters.” 1 In eight different studies, research at Cornell University yielded ...

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Myth, Metaphor, and Wives’ Tales

In this week’s spotlight I wish to discuss the nature of myths, metaphors and wives’ tales. Science has traditionally tended to scoff at these things, dismissing them as just so much nonsense. Is that fair? There are several so-called wives’ tales that science and data have discovered are indeed true. For example, the wives’ tale that insists a long difficult labor will lead to a boy is statistically supported, at least according to a survey in the Maternity Hospital in Dublin.1 Proven Tales How about the wives’ tale that hot baths can damage sperm or the idea that carrots improve ...

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