American Dream

In this week’s spotlight I would like to discuss the American Dream. Webster defines the American Dream this way, “The ideal that every US citizen should have an equal opportunity to achieve success and prosperity through hard work, determination, and initiative.”

Owning Your Own Business

This ambitious statement is often trivialized with idioms of baseball and apple pie. That said, if we take a moment to think about the true meaning, “that every US citizen should have an equal opportunity to achieve success and prosperity through hard work, determination, and initiative,” then we can quickly understand why so many Americans own their own business. Indeed, “the most recent census report Survey of Business Owners estimated the number of business owners as 20.4 million in 2007.” 1

The fact is, according to a poll, “Given a choice of starting their own business or working for someone else, 57% of Americans would opt for the former, while 40% would choose to work for someone else. Among people who are actually employed, the margin in favor of being their own boss is even greater — 61% to 38% . . . This preference is especially characteristic of young people. By a margin of 72% to 27%, they would prefer to start their own business rather than work for someone else.” 2


With ambition this high, you would think that more young people would be studying finances, but most US high school students never have to take a personal finance class.3  Why is that? Is this something that’s supposed to fall to the responsibility of the parent?

With interest rates low and credit easily available, many people find themselves seeing red. The numbers are revealing, “According to recent data compiled by the Federal Reserve Bank of New York, total credit card balances amounted to $784 billion in the second quarter of 2017 — a $20 billion increase from the previous quarter.” 4

Is there a disconnect here, perhaps even a form of cognitive dissonance, in that so many people wish to own their own business and yet their money management skills appear sorely lacking.


Now this commentary until now says nothing about the social welfare programs that somehow are becoming more a part of the American Dream. Webster may need to redefine what the American Dream and add in free health care, free college education, free money every month, etc.

Perhaps I’m a dinosaur of sorts in that I believe in the original American Dream. That said, I am also aware of the rate at which new businesses fail. Rand Paul recently repeated an old number, 90% of the businesses started fail within ten years. The actual hard numbers are “20% of small businesses fail in their first year, 30% of small business fail in their second year, and 50% of small businesses fail after five years in business. Finally, 30% of small business owners fail in their 10th year in business.” 5

Hard Work

There’s much more to business than the financial side of matters, but without the knowledge necessary to succeed, together with the tenacity and what Webster calls, “hard work, determination, and initiative,” the business will be undervalued and/or fail.

It’s time we taught more about business and finance in our public schools in order to better prepare people to succeed! It’s also time we renewed our appreciation for hard work and actively encouraged it. I want to see people truly live out their own American Dream and succeed and prosper! My thoughts anyway, what are yours?

Eldon Taylor

Eldon Taylor
Provocative Enlightenment
NY Time Bestselling Author of Choices and Illusions


  1. Fiedler, K. 2015. “90% of American Workers Don’t Own Their Own business, Rick Santorum Says.” Politifact. April 13, 2015.
  2. Moore, D. 2005. “Majority of Americans Want to Start Own Business.” Gallup. April 12, 2005.
  3. Desjardins, J. 2017. “Most US High School Students Never Have to Take a Personal Finance Class.” Business Insider. October 2, 2017.
  4. Staff. 2018. “The Average U.S. Household Debt Continues to Rise.” Credit Karma. July 24, 2018.
  5. McIntyre, G. “What is the Small Business Failure Rate?” Fundera. June 22, 2018.